Founded in 2014, Flatiron combines elite marketers, product managers and
data scientists from leading tech startups into an award-winning growth
agency for consumer mobile apps & real money gaming platforms.
Most agencies operate in a silo, fundamentally limiting their ability to shape the growth trajectory of your business.
Flatiron is different.
We work as an extension of your team, developing an end-to-end growth machine tailored to achieve your goals — whether that be successfully launching a new product, raising a large VC round, achieving profitability,
being acquired or going public.
Sustained growth requires the right
We’ll help implement an integrated set of analytics and attribution systems, isolating the performance metrics that matter and operationalizing those metrics throughout every facet of the marketing decisioning process.
Allocate your budget on the basis of return on investment, not a flat cost per acquisition.
We develop predictive lifetime value models, allowing you to find better arbitrage in the ad auction by paying more for higher value users and less for lower value users.
The battle for attention becomes more competitive by the day and standing out requires that advertisers regularly introduce novel creative concepts into the ad auction.
We institute a creative testing process that helps you maximize the frequency of creative breakthroughs and unlock new heights of performance.
The ad click is only the beginning.
We analyze every step of the customer journey,
rapidly developing & testing hypotheses to drive
higher conversion rates.
Ongoing optimization requires closing the loop between hypothesis generation and conclusion.
We deliver detailed reporting, highlighting key performance trends and the underlying drivers. Our reporting is designed to produce actionable conclusions which guide the next round of experimentation.
We will build the right foundation,
enabling you to market at scale.
We will develop and execute your paid
campaigns with maximum efficiency.
Managed Ad Spend
Surviving the Mobile Adpocalypse with Worthy
Apple’s upcoming changes to the IDFA and forced rollout of SKAdNetwork threaten to destroy advertisers’ ability to optimize.
Fighting COVID-19 Misinformation with AARP & Facebook
In March 2020, COVID-19 was spreading throughout the United States and so was disinformation, with many believing the pandemic to be a hoax.
The Future of Facebook Ad Personalization
Facebook just quietly released the biggest change to its ad platform since the app install ad: Segment Asset Customization.